Slay Like a Mother

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Problem

Author and founder of The Mom Complex Katherine Wintsch came to us with a grand vision for an online community that fostered an honest and authentic perspective on motherhood and served as a peer-reviewed knowledge-base.

It's rare that a site for a book launch gets to become such a robust platform, but that's exactly what Slay Like a Mother did.

It's rare that a site for a book launch gets to become such a robust platform, but that's exactly what Slay Like a Mother did.

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Process

Process

Discovery

We took a deep dive into both the readiness of their large amounts of data as well as interviewed potential customers to discover the real problems we could solved.

Identity

This new product needed an identity that would allow it to stand on its own as well as refresh the energy of the well-established brand.

Documentation

With our assembled team of high-end freelance engineers, we over documented the Pulse platform to give them plenty of roadmap to work on in the future.

With our assembled team of high-end freelance engineers, we over documented the Pulse platform to give them plenty of roadmap to work on in the future.

Product Design

Creating the brand and product from scratch gave us the opportunity to create a UI design system and component library to stream line all future development.

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Slay Like a Mother helps moms find the right answers and redefines motherhood with:

  1. Curated collections of real stories and advice
  2. Story submissions and lessons learned
  3. Optimized content for future integrations with smart devices

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