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Why few succeed

A handful of teams make creating tech products look easy, but for 70-90% of us, it can feel almost impossible after it's too late. So why do companies like AirBnB consistantly beat the odds? There’s no secret, just an engine with 3 parts, but you need all 3 to run: Process, Talent, and Accountability


Startup methodologies and product tools are everywhere, but using them is easier said than done.


To create, test, and pivot towards success, you need veteran practitioners who know how and when to use the right tools.


Creating products is a team sport, and only works when you have a leader to force the team to take the most critical steps they'd love to skip.

Excelling at 1 is common, 2 is a challenge, but all 3 is rare, which is why we created BLDR: so you can have the best shot at beating the odds with a working engine from the start.

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What is BLDR?


Veteran Cofounders

We join your team as product veterans, help you raise money when you need it, and become invested advisors for the lifetime of your company.


Product Incubator

We follow an hour-by-hour process to methodically prove an idea has real traction or discover a new one with measured results.


Design Agency

We design everything you'll ever need as a business and prototype a proven product so that our development partners can bring it to life.


We band together as one team

A healthy and effective team is the only place to start. We combine your great ideas with our veteran experience to not just build a great product, but an unstoppable team.


We lead the way with our tested process

The path to success is undefined and the journey is unpredictable. With best practices, purpose-built tools, and lessons learned the hard way, we find the right path and are ready for whatever lies ahead.


We turn assumptions into validation

The assumptions of your initial idea are the first clues towards validating your opportunity. We use code-free experiments to discover the best idea with data-driven results.


We deliver every fundamental building block

  1. 1Validated idea
  2. 2Real traction via experiments
  3. 3Business and pricing model
  4. 4Branding
  5. 5Fully-designed prototype
  6. 6A/B testing website
  7. 7Clear and concise messaging
  8. 8Investor and sales presentation
  9. 9Fully trained team
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Creating new products is risky and stressful. Managing hourly consultants doesn't help. Let us share the burden with our fixed price, fixed scope, and fixed timeline programs.

Friends & Family

First half of our process to validate your idea or find a bigger one
triangle Blue Plus
Lightweight for founders
  1. Prove traction through experimentation
  2. Train your team so you can run efficiently
  3. Lightweight branding and messaging
  4. We become invested advisors with small equity share
  5. Continue with full package after we help you raise money


Our turnkey process for building a validated business and product from an idea
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Full service for founders
 and investors
  1. Get everything in the
Seed package plus
  2. Fully designed,
ready-to-build prototype
  3. Validated business and
pricing model
  4. Investor and sales
  5. Partner with you through
the technology steps


Fractional innovation lab for validating internal ideas and uncovering new opportunities
Triangle Plus Black Circle Dark Square Hexagon
Full service for existing companies
  1. Build and train a cross-functional team
  2. Heavy on communication and building consensus
  3. Lead your team through discovery, experimentation, and prototyping
  4. Deliver your engineers a validated and ready-to-build product and sales/marketing validated designs, messaging, and data.

Free Evaluation

We'd love to see if we might make a great team. Tell us a little about yourself and we'll talk soon!

more information

Get to know the team and values
Meet the Team

Dig in a little to our thought process
BLDR Thoughts

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